Our Vision
Motherhood is a journey that never ends. We believe in stopping the comparison, and embracing the beauty and imperfections of your own path. Each stage is different. One baby isn’t the same as the next. You’re not the same. That’s because motherhood changes you - in a beautiful way. We grow and transform as we navigate parenting and stay true to ourself. Mommapparel believes in supporting all stages and experiences of motherhood with clothes that last, and styles that give you the confidence to handle anything - because that’s what moms do. Moms are amazing, and they handle it all, every single day.
Our Mission
Mommapparel is on a mission to uplift and inspire moms everywhere, and show the world that motherhood is cool. Whether you are pregnant, breastfeeding, pumping, trying to get pregnant, or dealing with miscarriage or infertility, we support you! In fact, we think you are amazing.
Sustainability
Moms can change the world!
We believe in making clothes that are good for people, and good for the environment.
Motherhood brings out our protection instincts, not just for our own baby, but for the world. What kind of world are we bringing this baby into? What do we want the world to be?
Mommapparel is not only designed by a mom, and made in the USA, we use certified organic cotton and sustainable Tencel™ by Lenzing to ensure we are being kind to our planet, and kind to our bodies. Not only are sustainable fabrics good for the Earth, they are also good for you! These fabrics feel luxurious and are made to last for years through many washes and wears - that’s quality. No harsh chemicals are used in the manufacturing, so nothing is harmful for your or baby’s skin.
What does sustainable actually mean??
Tencel™ originates from the renewable raw material wood, created by photosynthesis. The certified biobased fibers are manufactured using an environmentally responsible production process. The fibers are certified as compostable and biodegradable, and thus can fully revert back to nature.
You can learn more about our fabrics and certifications here.
Who We Are
Mommapparel is a clothing line envisioned and designed by a breastfeeding mom while she was pregnant with her second.
Hi! I'm Molly! As a new mom, I felt all the joys and stings of motherhood, and was inspired to create a clothing line that was flexible enough to be worn before, during, and after pregnancy. I wanted clothes I could wear through all stages of motherhood, including breastfeeding and pumping, and in my everyday busy life. Most maternity clothes have a short lifespan, and I couldn't justify buying a lot. Breastfeeding styles did not inspire me, and they lacked design and functionality.
Already overwhelmed with breastfeeding, I was equally shocked at the options for cute, stylish nursing apparel. On top of it, my first nursing bra was the ugliest thing I had ever purchased and cost over $85! The nursing tanks weren't much better! Odd-looking tops with exposed shelf bras on the outside, and still pretty expensive. Breastfeeding for any length of time is daunting enough - new moms should feel confident, stylish, and secure while doing it!
This collection came from my own place of wanting more, and from knowing all moms deserve to feel stylish, comfortable, and like themselves. Whether you are a new mom, soon-to-be-mom, stepmom, aunt, breastfeeding mom, pumping mom, or planning for your family mom, these styles will work for you!
The history of Mommapparel
I believe that during motherhood, if we're paying attention, our hearts open and we are able to listen to them. Inspiration strikes, and we wonder if we can trust our intuition - as a mom and in other areas of our life. Just like bringing a new baby home from the hospital, we read all the books to prepare, but nothing is more adequate than the actual practice, the trials and errors, of mothering.
When I gave birth to my second son, in January of 2011, my first collection of maternity, breastfeeding, and postpartum apparel was ready. It was like two births! The business, then called Molly Ades Maternity, grew, along with my babies, and by 2014, the clothes were carried in almost 50 boutiques nationwide.
Today, Mommapparel is a clothing line with the same mission and intention I had 10 years ago - to support new moms by designing clothes that are timeless, lasting, affordable, wearable, and stylish.
The leggings, lounge pants, tanks, tees, and dresses are all designed with moms in mind, no matter how you feed your baby or the stage you are in. These clothes fit and flatter all shapes and sizes, and can be worn long after pregnancy.
I hope these clothes bring you style when you need confidence. I hope they bring you ease when you need a break, and I hope they bring you joy when you need to laugh. Mommapparel is a brand made stronger by its history. We stand by our designs, and will continue to provide fabrics, styles, and innovations that make mothering a beautiful experience for you (even on the really hard days).
What Customer Say About Us
“ Super cute! This is one of the best nursing garments I have purchased! ”
“ I have the nursing tank in one color and loved it so much I had to have another. I also plan to wear it when I am done nursing because it is sporty and flattering and just a cool top. USA designed and the customer service was amazing! ”
“ For post-partum and nursing wear, these clothes are very flattering and sexy. Love it! ”
“ The best thing about these styles is that they are designed for maternity and breastfeeding without looking anything like maternity clothes. I love them! ”